On Wednesday, October 10, 2018, Asharqia Chamber concluded the fifth phase of its initiative to qualifying 3000 young men and women, in the presence of a member of the Board of Directors of Asharqia Chamber, Najib bin Abdullah Al-Sehati. The initiative took place at the headquarter of the Chamber in Dammam.
The trainees were provided with many skills and knowledge required for new jobs that was approved by the Council of Ministers for the mandatory settlement in 12 economic activities that are limited to Saudi citizens only. The initiative was launched on Monday October 8, and entitled "Skills of sales staff".
Al-Sehati said that the program recorded interaction and attendance of more than 450 young men and women, as the trainees were attended 15 training hours for three consecutive days, from 4 pm to 9 pm.
The Chamber provided basic information through the training program provided by the trainer from the Institute of Public Administration in the Eastern Region, Abdullah bin Abdul Aziz Al-Dweish.
Al-Sehati pointed out that the young men and women underwent training at a rate of 5 hours a day by an academic trainer who had the scientific experience and conducted the business in the field and had a deep practical experience in all the details presented to the trainees. He added, "we have been keen that the training has an effective impact on the participants, and the trainees that enrolled in the number of hours of the program have to get free attendance certificates."
Al-Sehati praised the distinguished interaction witnessed in the program through the special attendance of the trainees and their keenness to learn and benefit from its interlocutor.
The program "sales staff skills" aims to discover the needs of customers using smart questions, to identify the patterns of these customers and how to deal with each type of them, to develop selling skills face to face and over the phone, overcoming the dread of selling and responding, the ability to negotiate and persuade and develop relationships with customers, introducing the concepts of science and art of selling and marketing, the specifications of the seller excellence, training on practical steps to make the sale process successful, the development of practical skills in the application of selling theories, the knowledge to identify the needs of customers efficiently and effectively, preparing sales reports according to criteria that take into consideration the basics of marketing and sales, developing skills of presentation, and breaking the barrier of fear and tension when facing customers.
The program deals with many topics, most notably the classification of customer segments and knowledge of target customers, the relationship of needs with purchasing motives, listening skills, emotional intelligence, negotiation and persuasion skills, as well as practical training on how to deal with customer objections and excuses, the most important reasons for the lack of customer approval to buy, cross-selling and upward sales, time management of sales staff, the skill of handling customer intercept professionally, skills to search for potential customers to buy, and fatal mistakes in sales and how to avoid them.
